Tito Guerrero first started learning about business and operations at the age of 8 when he started working in his father’s automotive machine shop. At the time he had no idea of the education he was receiving. Over the last 12 years he has been in the nonprofit world, working within the Goodwill family. Tito landed on Goodwill’s doorstep out of necessity, not desire. In 2009, in the middle of a recession, he was released from prison after long-term incarceration. Goodwill afforded him an opportunity when no one else would. He fell in love with the mission, the passion, and the results he saw and decided to pursue a career with the organization. He first started out as a truck driver, and over the course of more than a decade he moved through two other Goodwills. The last position he held was vice president of retail operations.
Since his release from prison, Tito has reached many milestones—from getting off parole and purchasing a home to returning to prison as a speaker in order to help others prepare for freedom. One achievement—outside of becoming a father—that he is most proud of is opening a transitional/sober living environment home, Granny’s House in Bay Point, California. Tito believes that we all have an obligation to the human health of the communities that we work and live in. He believes we all have a responsibility to nurture the socioeconomic needs of the people where we live and work, so he invested money, labor, and most importantly, time to open Granny’s House. Tito is proud to say that since its opening in the fall of 2016, there are six individuals who are no longer homeless thanks to Granny’s House.
He believes in servant leadership, constant improvement, and in people’s potential. True leadership is about the team, not the individual. Building relationships and fostering a culture of open candor have been cornerstones of every team he’s worked with. Tito believes in keeping team members SAFE: supported, appreciated, fulfilled, empowered. Outside of work, he enjoys spending time with family, hiking, learning new things, playing sports, and developing motivational content for social media.