Grekan Simpson is currently the senior manager of digital and global engagement at The American Academy of Otolaryngology, Head and Neck Surgery where she is charged with acquiring, engaging, and retaining a membership base through innovative and efficient marketing initiatives. She has 12 years of experience as an accomplished marketer in both traditional and digital marketing outreach. Her extensive marketing experience has predominately been focused within non-profit and membership associations/organizations, both domestically and globally. These organizations have spanned various industries including higher education, food and beverage, aviation, science, health/medical, and marketing consultation.
Grekan’s marketing skills and expertise range from market research, direct mail and experiential marketing to social media, email, and automation marketing. She received her bachelor of business administration from the Frank G. Zarb School of Business at Hofstra University. While at Hofstra she was inducted into the National Marketing Honor Society (Alpha Mu Alpha). She is also a double certified digital marketer being a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute (DMI) and a Professional Certified Marketer (PCM in Digital Marketing) from the American Marketing Association (AMA).
Grekan is the daughter of retired military parents where she and her family moved around both domestically and internationally, including Germany. She has called the Washington, D.C. and Maryland area home for the past 26 years. Her first experience with end-of-life doula care came in spring 2020 with the passing of a family member. This experience via Zoom with and for multiple family members across the country was such an impactful and cathartic process filled with compassion, care, and love for all involved.